Old Spice Muscle Music

Old Spice’s ongoing challenge is to find new ways to engage young guys. With this effort, we partnered with Vimeo to create ‘Old Spice Muscle Music’ – the first-ever embeddable interactive player that allowed guys to play custom musical creations using Terry Crews’ muscles. The embeddable player allowed guys to post and share their muscular symphonies on a variety of social networks, including Facebook and Tumblr.

We have reproduced Old Spice Muscle Music article from D&AD Professional Awards.