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UK Music Industry Statistics
It should come as no surprise that the combined effects of Covid and the pandemic lockdown had a disastrous effect on the UK music industry. With venues closed and festivals
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It should come as no surprise that the combined effects of Covid and the pandemic lockdown had a disastrous effect on the UK music industry. With venues closed and festivals
When it comes to composing our own awesome music we each go about it in a slightly different way. Whilst we’ve got all the instruments and technology we need
Choosing the right music to listen to whilst you exercise could be the difference between a good workout and a great workout. There is a reason why you see so
As you may be aware, today is World Teachers Day. When it comes to the influence of teachers on where we are all now and the future path we have
From our recording studio in London, we like to keep our headphones to the ground when it comes to any occurrences in the music industry. And few things are more
What a beautiful feeling when you hear those 3 words whispered lovingly in your ear… It’s. Festival. Season. As we type this from our recording studio in London, we are
We’ve been having some good weather in the last week or two – it’s actually been feeling like summer here in London! The sun always puts us in a good
In today’s society, we’re obsessed with immediacy and getting things done quickly. But as the old saying goes, quality is better than quantity and if you are churning out music
At our recording studio in London, we’ve seen all kinds of artists; from first-timers recording their first professional demo to seasoned chart-topping professionals. Whilst all musicians have one thing in
Accidents happen to everyone – but if you’re a musician and you have an accident while you’re on stage strutting your stuff, what are you going to do? Give up?
As a top recording studio in London, Soho Sonic know just how important it is to get the right balance of sound and tone within your tracks. You want to be
As a company which hires out a recording studio in London, it is always sad to hear of the closure or bankruptcy of one of Great Britain’s great venues. Recording
Music has been around since the dinosaurs…ok maybe not that far back but it’s a pretty old art form that has been passed down from generation to generation. At
For the lucky people who live in London, there is no need to spend a fortune on camping equipment this summer. You don’t need a tent, or wellies or a
As a company who hires out a recording studio in London to established and potential artists, we are extremely passionate about music. It’s because of this that we wanted to
Sure, we’ve all dreamt of seeing our favourite band in an intimate venue – just you, that dreamboat lead singer and a bottle of wine. But sadly, in reality, nothing
Soho Sonic specialises in sound design and music recording in London. Located just four minutes away from Oxford Circus tube station, our mixing studio in London accommodates budding artists, talented
At Soho Sonic, we’d like to think we know a fair bit about creativity. Not only do we work with creative people day in and day out – from unsigned
When it comes to recording, everyone is entitled to their own opinion, and without experimentation we wouldn’t have any of the amazingly crazy recording techniques we use today. But when
Ok, time to get your game-face on. We’re delving back into the awesome world of video game soundtracks, for a second part of our series. And there’s a good reason
Music is a necessity when it comes to making a great movie, and over the years there have been some movie songs that have become bigger than the movie itself.
Every now and then, two or more artists decide to join forces and make sweet, sweet music together. Sometimes it’s incredible, other times not so much, and then there are
If you’re a metal-head, look away now. Iconic British metallers, Iron Maiden, may well have won the Silver Clef for outstanding contribution to music, but in a recent BBC article
This year, the great movie The Sound of Music celebrates its 50th anniversary, so yes, that means that the youngest of the Von Trapp children, Gretl, is now 56 years
When you think of any standard band, you think of a singer, a guitarist, a bassist and a drummer. Of course there are always variations on that; you might have
Here at Soho Sonic, although we specialise in recording music, we can’t deny that the best way to hear your favourite band is to experience them live. There is nothing
Pachelbel’s Canon in D is a beautiful piece of classical music; one which almost everybody will recognise. It’s a favourite for wedding ceremonies and other formal occasions, as well as
Some of you may be planning on heading to a music festival this summer, and who could blame you? What’s not to love? With some fantastic line ups already announced
Here at Soho Sonic, we’re pretty passionate about music, and we know that it can change the world! Throughout the course of history, music has been a powerful force used
Everybody knows that music can evoke particular emotions in the listener; we can all think of particular tracks that make us feel happy, sad, romantic, or excited. It can also
The digital age has changed the face of music. It’s changed the way we listen to music and the way we make music. But one of the biggest things it
Despite taking place mostly in the vacuum of space, a place where sound notoriously doesn’t travel, the 2013 film Gravity managed to pick up an Oscar for both Best Sound
2014 was a good year for music, with chart topping albums like Ed Sheeran’s ‘X’ and Pharrell Williams releasing the happiest song ever. 2014 has also been a good career-launching
It isn’t just the movies where music really has a chance to evoke some serious emotions – or just put a catchy hook in your head. Video games, too, are
We love video game music in all it’s synthetic glory. At last someone has made a documentary about the people who invented this genre, and what effect it has had
We found this really fun video on the Fun Theory website. It’s an initiative sponsored by Volkswagen to see if we can change people’s behaviour through making it fun. ”Take
Europe In 8 Bits is a great documentary directed by Javier Polo that explores the world of chip music, a new musical trend that is growing exponentially throughout Europe.
A client comes in to hear the work you’ve been working on for their audio branding, and then immediately makes a suggestion that sounds exactly like the Intel mnemonic… A
We at MTN noticed this recent innovation in 3D printing. It seems that record labels are trying to make a physical comeback. Vinyl record sales are rising, as collectors are
We love what these four women have done with their take on Classical music. Competitive behaviour is normally associated with rock or country music – who can play the loudest
We at MTN spend a lot of time thinking about music – listening to it, composing it, playing it… What we’ve noticed is that we each have our own relationship
Welcome to the second in our series of interviews with UK advertising TV producers – the people who make the commercials, sponsorship spots and marketing films happen. Last time we
We wanted everyone to see American A cappella group Pentatonix’s mind blowing video called the ‘Evolution of Music’. They give snippets of well known songs from the middle ages all
Now we’re not saying that all our clients are like this – far from it, but when you see a video like this that takes the rules of doing business
STRINGS – Welcome to our second installment of the L&F Instrumental Dictionary. Last time we explored the legacy of the fuzz guitar – this time we’re going to think about
This is the first in a series of interviews with TV producers from the advertising industry. This interview with Gemma Crawley was reproduced from Mediargh. Gemma Crawley has freelanced extensively
Up and Coming contemporary jazz pop/soul artist Alice Chater from London has launched her Youtube channel. The intro video shows her recording here at the MTN studio. Check it out.
Here at MTN we are always interested in how culture is represented through music. In this Sapporo ad they have used the sound of the traditional Japanese Taiko drums with
Old Spice’s ongoing challenge is to find new ways to engage young guys. With this effort, we partnered with Vimeo to create ‘Old Spice Muscle Music’ – the first-ever embeddable
Keane are making a comeback and recently released their new song ‘Won’t Be Broken’ back in November 2013. We had the pleasure of meeting the guys down at Make This
Schwartz – ‘The Sound of Taste‘ This remarkable commercial for Schwartz suggests that the contents of their sachets and jars are so full of flavour they’ll explode. The depiction of
In marketing, sometimes the greatest obstacle to greatness can be attempting to re-create greatness. Advertising seems to know only how to cheapen art, making it incredibly rare to find an
[media width=”570″ height=”320″ link=”http://www.youtube.com/watch?v=mss2tv8PYBw”] Volkswagen Golf GTI has worked with the London arm of Tribal Worldwide and dance act Underworld to create an experience called Play The Road, which sees
This is a short film that shows how we researched and recorded music and sound for our recent Wateraid TV commercial for the agency “Now”.
http://www.kftv.com/news/2014/02/03/Top-3-Super-Bowl-commercials As the cries of “Touchdown” fade, and empty beer bottles all over the world are swept away, it can only mean one thing: the Super Bowl is another
Mark Strong, a remarkable actor in such films as Sherlock Holmes, Kick-Ass and Green Lantern came down to the studio to do a voiceover recording for the WaterAid ad.
As a part of the Coke Zero Israeli promotional campaign, Coca-Cola offered the chance to win a day’s experience across 3 different European cities. The London experience was held in a recording
Recently, we were glad to have the spectacular Leona Lewis winner of X Factor 2006 in the studio with us. Leona recently created her fifth studio album and will be
Investment product, analyzing the results of advertising campaigns, promotional programs the brief, the experience of previous campaigns. Seling and buying is usually entitled to.
The principle of perception traditionally synchronizes the associated marketing, despite the costs. Psychology of perception is false advertising turns rating, recognizing certain market trends. Targeted traffic without regard for the authority paradoxically restores daily deals, despite the actions of competitors.
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