How Do You Get Your Spark?
When it comes to composing our own awesome music we each go about it in a slightly different way. Whilst we’ve got all the instruments and technology we need in our recording studio in London, there’s something that we often need to look outside for- the inspiration, the small spark that sets a melody […]
Our Top Tips for Better Recordings… From The Past
In today’s society, we’re obsessed with immediacy and getting things done quickly. But as the old saying goes, quality is better than quantity and if you are churning out music at a fast rate without concentrating on the quality of your mixes, you are setting yourself up for disaster.
Top Tips from the Experts- How To Avoid Over Mixing Tracks
As a top recording studio in London, Soho Sonic know just how important it is to get the right balance of sound and tone within your tracks. You want to be able to keep your listeners attention throughout the whole mix, and in doing so you need everything to be perfect. But how can you tell […]
In Memoriam: Venues
As a company which hires out a recording studio in London, it is always sad to hear of the closure or bankruptcy of one of Great Britain’s great venues. Recording studios feel an affinity to venues of quality musical entertainment, as whilst we aid in the capturing the live music experience, they’re the ones showcasing […]
Success Stories: Coco DeParis
Soho Sonic specialises in sound design and music recording in London. Located just four minutes away from Oxford Circus tube station, our mixing studio in London accommodates budding artists, talented musicians and established record labels. Over the years, we have worked with a whole host of talented artists and music producers, helping them kick-start or […]
When is a Genre Not a Genre?
If you’re a metal-head, look away now. Iconic British metallers, Iron Maiden, may well have won the Silver Clef for outstanding contribution to music, but in a recent BBC article they were described as – gasp – a rock group. Yep. The band that helped define metal, to the point that their name is […]
The Most Bizarre Gig Venues
Here at Soho Sonic, although we specialise in recording music, we can’t deny that the best way to hear your favourite band is to experience them live. There is nothing better than being taken over by the atmosphere and mood of a live gig, as you unite with every other person in the room. However, […]
How To Make An Audio Logo – Twenty Twelve style…
A client comes in to hear the work you’ve been working on for their audio branding, and then immediately makes a suggestion that sounds exactly like the Intel mnemonic… A sporting replay of BAFTA award winning comedy Twenty Twelve. Siobhan Sharpe is keen for the Olympics to have sonic branding or an audio logo. She […]
3D Printing Records
We at MTN noticed this recent innovation in 3D printing. It seems that record labels are trying to make a physical comeback. Vinyl record sales are rising, as collectors are demanding vinyl LPs again. There is a new method being developed – converting MP3 files into a vinyl record, created with a 3D printer. […]
Interview with TV Producer Gemma Crawley
This is the first in a series of interviews with TV producers from the advertising industry. This interview with Gemma Crawley was reproduced from Mediargh. Gemma Crawley has freelanced extensively in UK television production, starting off as a Runner in 2003 and working her way up through roles as a Researcher, Assistant Producer and then […]
In Studio: Alice Chater
Up and Coming contemporary jazz pop/soul artist Alice Chater from London has launched her Youtube channel. The intro video shows her recording here at the MTN studio. Check it out.
Old Spice Muscle Music
Old Spice’s ongoing challenge is to find new ways to engage young guys. With this effort, we partnered with Vimeo to create ‘Old Spice Muscle Music’ – the first-ever embeddable interactive player that allowed guys to play custom musical creations using Terry Crews’ muscles. The embeddable player allowed guys to post and share their muscular […]
Keane – In The MTN Studio For British Airways
Keane are making a comeback and recently released their new song ‘Won’t Be Broken’ back in November 2013. We had the pleasure of meeting the guys down at Make This noise where they recorded an interview for British Airways. Check out their new single here!
Schwartz – The Sound of Taste
Schwartz – ‘The Sound of Taste‘ This remarkable commercial for Schwartz suggests that the contents of their sachets and jars are so full of flavour they’ll explode. The depiction of this idea has been beautifully filmed with hessian sacks of exotically-coloured spices blasting in sequence, with the classiness underlined by a well-judged piano score. Each […]
The Sunday Times: Icons TV Commercial
In marketing, sometimes the greatest obstacle to greatness can be attempting to re-create greatness. Advertising seems to know only how to cheapen art, making it incredibly rare to find an homage that doesn’t feel like a commercialized cardboard cutout of the original. So it was ambitious enough for The Sunday Times and agency Grey London […]
Music + Driving Skills = Volkswagen Golf GTI Ad
[media width=”570″ height=”320″ link=”http://www.youtube.com/watch?v=mss2tv8PYBw”] Volkswagen Golf GTI has worked with the London arm of Tribal Worldwide and dance act Underworld to create an experience called Play The Road, which sees a unique piece of music composed depending on the way the car is driven. The companies developed software and Underworld exclusive music compositions that synchronise […]
Best Superbowl Ads 2014
http://www.kftv.com/news/2014/02/03/Top-3-Super-Bowl-commercials As the cries of “Touchdown” fade, and empty beer bottles all over the world are swept away, it can only mean one thing: the Super Bowl is another 365 days away. For some years now, advertising slots during the massive sporting event, which regularly garners over 100 million viewers globally, have become sought […]
Mark Strong in the Studio
Mark Strong, a remarkable actor in such films as Sherlock Holmes, Kick-Ass and Green Lantern came down to the studio to do a voiceover recording for the WaterAid ad.
Coke Zero Urban Experience
As a part of the Coke Zero Israeli promotional campaign, Coca-Cola offered the chance to win a day’s experience across 3 different European cities. The London experience was held in a recording studio in London. The head producers of MTN ran the session which included recording a track with session musicians from the late Amy Winehouse’s band.
Leona Lewis in the Studio
Recently, we were glad to have the spectacular Leona Lewis winner of X Factor 2006 in the studio with us. Leona recently created her fifth studio album and will be making her film debut in 2014.
Winning Samsung #Over To You competition
Investment product, analyzing the results of advertising campaigns, promotional programs the brief, the experience of previous campaigns. Seling and buying is usually entitled to.